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WHY NOT

WHY NOT
HANDS-ON VISUAL IDENTITY REDESIGN FOR A PLAYFUL WINE BAR

WHEN THIS DRINK AND SNACK BAR IN THE CENTRE OF BANSKÁ BYSTRICA ASKED US FOR A PLAYFUL REFRESH OF ITS VISUAL IDENTITY, WE DECIDED TO SUBSTITUTE THE LETTER SWAP THE LETTER “Y” IN THE LOGO FOR THE THINGS IT RESEMBLES – FROM WINE AND BEER GLASSES, THROUGH BOTTLES TO TAPAS. REGARDING THEIR PHOTOGRAPHY, WE CHOSE A VERY HANDS-ON APPROACH (LITERALLY). HANDS ARE THE MAIN STARS OF ALL THE PHOTOS – HOLDING A DRINK, POURING WINE, PICKING UP SOME FINGER FOOD, ETC – BRINGING THE SAME LIVELY PLAYFULNESS TO THIS ASPECT OF THE VISUAL IDENTITY, TOO.

@WHYNOT_WINERY

PHOTOGRAPHY: SHOOT ME A RIVER; RUDOLF SLADKOVSKÝ
ANIMATIONS: TRUKRU STUDIO

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