Work-Life Balance
Clothing for Work-Bike Balance

This collaboration between NICE GUY, a creative job portal Pretlak and the cycling brand Isadore is a serious anwareness campaignin the shape of a fun jersey.

According to EU statistics, roughly 50% of people in Slovakia have experienced at least one of the four phases of burnout. On top of that, an extensive survey by Bhavio showed that up to 77% of Slovaks are regulary stressed.

Helping to restore balance in our lives, these jerseys remind professionals to hop on a bike and unwind.

@pretlakpretlakpretlak

Client: Pretlak
Riders: Aneta; Peter
Photography: Shoot me a river
Photo direction: Bára Tabačková
Jerseys made by: Isadore

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